One Word: Streamline
A renewed structure and professional site architecture on its Web sitecould give PCRF a significant jump in support.
In fact, if there was only one word of advice I could give PCRF, it would be “streamline.”
With its credible third-party endorsements and impressive programmatic work, PCRF likely would see a jump in online and offline support if it relaunched its site with more focused, professional information arch-
itecture and design.
Sarah Durham is founder and principal of Big Duck. Contact: sarah@bigducknyc.com.
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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