One Word: Streamline
In fact, if there was only one word of advice I could give PCRF, it would be “streamline.”
With its credible third-party endorsements and impressive programmatic work, PCRF likely would see a jump in online and offline support if it relaunched its site with more focused, professional information arch-
itecture and design.
Sarah Durham is founder and principal of Big Duck. Contact: email@example.com.