A Minute With Cathy Finney, Managing Director, Direct Response, USA for UNHCR — The UN Refugee Agency
FS: Are there any things you would do differently with your fundraising?
CF: Focus more on stewardship. We've made the investment in hiring a staff person completely dedicated to overseeing the stewardship of all our donors, but we could do better than that.
FS: What is the organization's fundraising philosophy?
CF: Will this enable us to help more refugees in need?
FS: What advice would you give to organizations similar to yours in size and annual operating budget?
CF: Use your data to work efficiently. Develop a multiyear growth scenario to break out of the fiscal year constraints under which we traditionally work. Yes, I know, we all have to meet fiscal year-end goals, but if you set multiyear goals and work toward those you'll encourage even greater growth.
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