DM Diagnosis: Still Waiting …
They sure know how to make me feel good about that donation I sent. And no, I don’t mind at all when this thank-you letter then asks if I can find it in my heart to make an additional contribution to send a message to the brave men and women the USO serves — “that Americans back home are still behind them and that we honor and appreciate the sacrifices they’re making for us.”
Nope, I don’t mind a bit. In fact, I think every gift acknowledgment should go out with a return envelope and a, “Please return this donation slip with your next gift” reply device, even when there is no explicit ask for a donation. Many organizations turn their acknowledgment programs into tidy little profit centers that way.
Feelin’ the love
In about three weeks, I was also feeling the love from Audubon.
First the fleece blanket I had been promised arrived on Day 23. Impressive, I thought, for a back-end premium to arrive so quickly. Usually the offers include the six-to-eight-week delivery disclaimer, and even then it can take longer to fulfill, depending on the premium and the organization’s acknowledgement process. But three weeks? Props to Audubon!
Gladys, however, found it a little odd that there was nothing inside the envelope with the blanket, since this was the first she’d heard from Audubon after sending a gift. If it weren’t for the Audubon name and address on the plastic envelope the blanket arrived in, she wouldn’t have known who it was from.
Then a few days later Audubon magazine arrived, followed by a beautiful thank-you/membership card package the day after that. Maybe the sequencing was a little out of whack, but within a month of writing my check, Audubon got it all done, and that’s the important thing.