A Conversation on Integrated Marketing and Fundraising, Part 3

By
Joe Boland
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[Editor's note: This is third and final part of a three-part conversation on integrated marketing and fundraising with members of the fundraising sector's newly formed Integrated Marketing Advisory Board (IMAB). Click here to view part 1 and here for part 2.]
Here, FundRaising Success wraps up its conversation with IMAB Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey
, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.
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