A Blast from the Past: So, Uh, Are We Doing This Right? (June 2012)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

For a number of years now, there has been a trend in the advertising and marketing industries toward a greater accountability for dollars spent. The recent recession has accelerated this trend. Thus, what used to be the darling unit of an advertising agency — general television and display advertising — is now being asked to “prove” that expenditures produce a return on those investments.