A Blast From the Past: More, More, More! (December 2007)
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In the December 2007 issue, DM Diagnosis writer Kimberly Seville discussed the onslaught of freemiums and premiums that she had recently received. In "More, More, More!" she wrote, "With the way some mailers are piling on the freemiums and premiums, you’d think donors have gone all greedy on us."