A Blast From the Past: E-mail Appends: The Good, the Bad and the Realistic (August 2008)
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FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In our August 2008 issue, Catherine Algeri, then an account director at Triplex (now Infogroup), wrote "E-mail Appends: The Good, the Bad and the Realistic" to show how, "done correctly, this once-maligned strategy can be a real boon to list health."