A Blast From the Past: Don't Mess With the Message (October 2005)
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FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In the October 2005 issue, then FS Associate Editor Abny Santicola wrote, "Don't Mess With the Message," an Anatomy of a Control that looked at how the Vietnam Veterans Memorial Fund learned that an organization's premiums have to reflect its mission.