A Blast From the Past: You’re Not Nike — Get Over It (August 2010)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In his August 2010 Easier Said Than Done column, "You're Not Nike — Get Over It," Jeff Brooks pulls no punches in reminding fundraisers that corporate-style branding hurts nonprofits and flattens fundraising.