A Blast From the Past: The Futility of Educating Donors (September 2008)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

"For the most part, educating donors is a futile and money-wasting exercise. Not only does it squander resources and opportunities — but it nearly always fails to educate." Those were the words from Jeff Brooks in his September 2008 Easier Said Than Done column, "The Futility of Educating Donors."