A Blast From the Past: Return to Sender (November 2006)

FundRaising Success published its first issue in November 2003, making this our 10-year anniversary year. To celebrate, we're running stories from past issues throughout the year.

“Not a known member.” “Undeliverable.” “Deleted.”

These e-alternatives to the old postal pain-in-the-neck message “Return to Sender” can be annoying at best. At worst, they can signal a sad state of affairs in your e-mail files that can waste your organization’s precious time and money — not to mention eroding delicate donor relationships because your advocacy, fundraising, educational and thank-you messages, etc., simply aren’t getting through.