9 More Reasons to Check Out the NonProfit PRO Emerging Tech & Growth Conference
All throughout our lead-up to the NonProfit PRO Emerging Tech & Growth Conference, July 21 in Philadelphia, we've been hyping up "and more." We've listed all the great topics we're covering, all the big-name organizations that will be presenting, and all the bonus reasons to check out the conference—and without fail, each announcement has promised "and more."
We're happy to finally announce just what that "and more" means. In addition to the four full-length presentations, we're bringing you a 45-minute, interactive roundtable session, covering just about every nonprofit tech topic you could ask for. In the session, you'll pick your favorite topic, break into small peer groups and exchange ideas, questions, tips and best practices, while an industry expert shares their expertise and moderates your chosen roundtable. And we've got something for everyone.
So, check out the presentations below. If you see something you like, head over to the conference website and register now! (And don't forget to use the code NPPNEWS for 50 percent off registration).
Managing Chronic Nonresponders
presented by Bryan Cooley, direct response specialist, Wounded Warrior Project
Harnessing behavior patterns to analyze chronic nonresponders and turn them into donors.
DRTV Rewards & Challenges
presented by Sarah Smith, manager of direct response television, The Humane Society of the United States
As technology changes, we consume media differently. This is challenging for both DRTV and all fundraising efforts. Sarah will share her experiences as it relates to creating and managing DRTV and you are invited to ask questions, as well as share your own experiences with similar challenges in your current fundraising technology field of expertise.
English as a Second Language Call Centers
presented by Anamaria Salguero, technical manager new client on boarding, ListenUpEspanol
As the U.S. population grows and diversifies, many nonprofits are discovering the increasing value of the Spanish-speaking market. Multilingual call centers will both help you expand and improve your organization’s experience for your donors. Join us to discover the potential of multicultural markets and how easy it can be to implement at your nonprofit.
Creating Valuable Growth Strategies From Early Donor Insights
presented by Kelly Ronayne, vice president of analytics, Chapman Cubine Adams Hussey (CCAH)
Web navigation, transaction processing systems and third-party sources—all offer critical data that can help predict which donors will value out more. This session will explore how these data sources can inform how much you should invest to acquire donors in different segments; how aggressive you should be in your asks to different segments; and how to employ hand-raising strategies to better interpret and respond to the needs of your audience—before they even become donors.
presented by Beth Nottingham, account executive, CharityDynamics
Ever wonder how best to leverage the wide range of technologies available in the world of peer-to-peer fundraising? Join this roundtable discussion to see what a variety of large and small nonprofit organizations are doing in the realms of social and mobile technologies in order to boost fundraising.
Assessing Your Tech Needs
presented by Ron Marzitelli, assistant vice president of information technology, and Khamel Abdulai, workforce development specialist, Excelsior College
Review the best practices for ensuring the successful implementation of new technologies and avoiding common mistakes that lead to project failure.
Measuring Results in Emerging Technology Campaigns
presented by Joe Harr, account executive in database marketing and analysis, AARP
With increasingly new ways to raise funds, marketers sometimes lose track of how to measure their results. We only measure "likes" as a result if our end goal is to generate likes. Since our end goal is usually to raise money, how do we determine the best way to focus our measurement so it means something we can build from?
Using Data to Tell a Donor Story
presented by Leigh Kessler, vice president of communications, Charity Engine
How are you using your data to tell the story about your donors? Every engagement and action by your donors, no matter what the channel, paints a picture about their investment and reason for caring about your mission. In this share and learn conversation, we’ll discuss creative and strategic ways fundraisers are (and can be) collecting their data, analyzing it, using it and then, most importantly, rewarding their donors for their support based on that understanding. Join the group to tell us what you’ve discovered works and hear what other leaders have to say about their efforts.
Raising Money Online With Raffles & Sweepstakes
presented by Marla Altberg, CEO, Ventura
Share your experiences, thoughts and questions in taking your traditional raffles and sweepstakes from direct mail and live venues to online and social media with Marla Altberg, CEO of Ventura Associates International LLC, a sales promotion agency with expertise in administration and legalities of such fundraising promotions.