9 Fundraising Myths Shattered
Fundraising Myth No. 7: Direct Mail Is Dead
Let’s face it: We’re in a teched-out world. Everywhere you look, someone is peering into some kind of screen, whether it’s a tablet, smartphone, desktop, laptop or watch.
It would appear, then, that traditional fundraising methods (like letters and direct mail) are dead in the water.
Yes, email is a faster way to get in touch with donors, and social media allows you to instantly connect with supporters through images, text and videos. But there’s something about direct mail that still appeals to donors.
Perhaps it’s the tangible aspect of a letter. It might be the personal touch of a thank-you card. Maybe it’s the fact that donors can hang direct mail on their fridges. Whatever the reason, it’s clear that direct mail isn’t going away yet.
The Truth: Traditional fundraising methods like direct mail are still alive and well. Just make sure your supporters will respond to these methods before you stamp hundreds of envelopes!
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.