9 Fundraising Myths Shattered
Fundraising Myth No. 6: Peer-to-Peer Fundraising Is Only for 5Ks and Fun Runs
When people say “peer-to-peer fundraising” or “crowdfunding,” they’re usually thinking of an online fundraiser tied to a marathon, 5K, fun run or other event. And while it’s true that most crowdfunding campaigns are connected to these types of larger events, they don’t always have to be.
In fact, peer-to-peer fundraisers can be used any time of year for any cause. Because of their popularity, they’re an easy fundraising method for any organization. According to Salsa Labs, 18 percent of all digital donations now come from peer-to-peer fundraisers.
The great thing about peer-to-peer fundraising is that it puts your donors in the driver’s seat. They are the ones reaching out to their friends and family members. They are the ones who are supporting your cause. They are the ones helping your nonprofit recruit new supporters.
It’s a great way to show your donors the ins and outs of fundraising. Don’t wait for your big annual marathon or fundraising event to make the most of crowdfunding.
The Truth: Peer-to-peer fundraising can be used by any organization during any time of the year. It doesn’t have to be reserved for marathons or fundraising walks. Use it as a supplementary fundraising tactic and put your donors in the driver’s seat.
Adam Weinger is president of Double the Donation, an organization that helps nonprofit organizations and schools increase fundraising from corporate matching gift and employee volunteer grant programs.