Fundraising Myth No. 5: Nonprofits Don’t Need to Worry About Customer Service
Customer service has become synonymous with good business practice. And just because your nonprofit isn’t in it for the money doesn’t mean you shouldn’t exercise impeccable customer service.
As F. Duke Haddad wrote on this site, “Individuals must feel valued and appreciated.”
It doesn’t matter if the individual is someone your nonprofit has helped, a brand new donor or a loyal volunteer: Good customer service can make a difference.
- It can result in more people rallying around your cause.
- It can help bring in more donations.
- It can help your nonprofit create more effective change.
Just because your organization isn’t profit-seeking doesn’t mean that you can abandon good customer service.
The Truth: Take a cue from the business world. Start offering your donors, volunteers, and the people and communities you assist excellent customer service. Your organization won’t thrive without it!