Writing Off the Risk
9/11 Memorial package is personal, compelling and almost entirely ‘handwritten.’
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What I would have done instead, however, is to have the reply copy be on a plain, unprinted page of that ivory stock and have the whole thing lasered in the simulated handwriting font, a simple rustic reply reinforcing the idea that this was all done while sitting on that stone bench listening to the waterfalls.
I really hope this package worked, because there’s so much to love. FS
Kimberly Seville is a creative consultant and nonprofit copywriter. Reach her at firstname.lastname@example.org
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