8 Tips for Tapping Social Capital

A few weeks ago, I came across a post on a blog I recently subscribed to called IMPACTMAX, the sounding board for Gayle Thorsen, a nonprofit communications consultant based in Minneapolis. The post shared some tips on engaging supporters in ways that don't involve money.

It's hard not to focus on the bottom line, especially when times are tough. But during what likely won't be a banner year for raising funds, fundraisers can turn some attention to the many other ways supporters can help. Thorsen shared the following tips for ways you can empower constituents to support you in non-monetary ways.

1. Expertise
Do you need help building a Web site or creating a blog, free graphic design services, printing services or a free event venue? Comb your donor list to find individuals who might be able to contribute such in-kind gifts. Add a wish list of services you need to your Web site, on social-media pages and in your newsletter to get the word out.

Thorsen advises attaching each need to a tangible project with an end goal, and giving those who help you credit when the project's complete.

2. Testimonials
Gather positive statements from constituents about why they think your organization and the work you do is so great, and put them on your Web site, social-network pages and other communications.

3. Volunteers
Do you need volunteers to canvass your community or help out during a special event? If so, let constituents know what you need help with and reward them with a thank-you or other payback.

4. Equipment and supplies
If you need a better digital or video camera, a printer, or office furniture and supplies, let constituents know. There's a good chance they've recently upgraded their technology but their old equipment still works and is just collecting dust. Add equipment and supplies you need to your wish list.