What's Driving Your Fundraising?
Providing proper “customer service” to donors and supporters effectively and in a timely manner is critical to any social-sector enterprise. Receipts must be mailed promptly following a gift. Impact reports, whether in-person, video or written, need to be delivered in a way that donors and supporters easily grasp the value of their investments in the organization, as well as inspire them to educate and enlighten others about the value of the agency’s work.
The 8-S Model is designed to provide nonprofit leaders a complete engagement platform to build avid supporters, strong public support, and most importantly of all, sustainable and scalable funding engines. These drivers are universal, and each component reinforces and builds on each of the others.
Suzy, her executive team and her board now have moved beyond that “perfect storm.” They are on course, with a clearly articulated strategy to help guide decisions on people, processes, products and promotions to yield long-term growth.
Atul Tandon is a serial entrepreneur, businessman, humanitartian and author who writes and advises on principles and practices driving the performance and impact of social enterprises and nonprofits. Reach him at firstname.lastname@example.org