8 Must-Do Fundraising Changes to Make Now
And last but maybe most important …
8. Integrate your data, as well as your outreach
By assessing results across all channels, you're able to combine your findings for deeper insights and even more integrated marketing that blends all channels and strategies — from social media to search optimization to e-newsletters — together for a more unified message. That leads to smarter and more effective campaigns.
To do: If you're not already looking at your data as a whole, start developing a process to do so. Because as valuable as your data is broken out into different silos (social media, SEO, e-mail, direct mail), it's much more valuable when combined and looked at as one entity.
Do right-things marketing, right now!
Nancy Schwartz is president of Nancy Schwartz & Co. and author of the Getting Attention! blog. She also is a member of the FundRaising Success Editorial Advisory Board. Reach her at email@example.com