8 Must-Do Fundraising Changes to Make Now
That means you need to help your leadership overcome its fears (show what your competitors do online) and find ways to actively engage on relevant platforms. If the U.S. military can do it, so can your charity.
To do: Create a social-media strategy that pinpoints the right places to be and how to get there. Move beyond your Facebook presence if that's working now.
Then integrate your social-media approach into your overall marketing plan.
Beware of the new and shiny, like Pinterest. It's vital for you to experiment to know the options, and stay engaged and learning, but that doesn't mean you put everything into play.
3. E-mail is still a core way to connect
E-mail is still the workhorse for connecting, communicating and driving action. Unlike social-media options that require participants to go there to receive your message, your opt-in e-mail lists give you permission and the conduit for outgoing communication.
To do: Although you may feel pressured or eager to go all out with social media, e-mail remains vital. Choose your channels according to where your supporters and prospects are and what you want them to do.
Use your social-media outposts to support the growth of your e-mail list, and make sure every one of your e-mails is mobile-friendly.
4. Content marketing rules the roost
Content can fuel your relationship building across platforms and devices, leading to more leads and more of the actions you need.
Although one-way outreach still has a role in raising awareness and sending prospects to your website and social-media channels, customers (including your prospects and supporters) trust content most!
To do: Provide relevant information that your prospects want, and showcase your organization's expertise and impact.
5. Mobile is a must