The Slow and Boring Path
Everyone wants a breakthrough. Every nonprofit wants to leapfrog into the dominating position it knows it deserves. Everyone wants to travel the fast and sexy path. But breakthroughs are rare. You can try all your life and never get one — which is exactly the experience of nearly everyone. In fact, counting on the fast and sexy path for your marketing and fundraising is a lot like counting on the lottery for your personal finances.