5. Pay attention to form design. Make sure forms are short and display any third-party verifications of your effectiveness or legitimacy in the effort, such as including VeriSign, Charity Navigator ratings, Charity Watch ratings or Better Business Bureau status.
6. If you have a social-media effort, put it to use. Retweet or post links to news articles that provide value to your friends and followers.
7. Plan to send follow-up e-mail messages, including information educating donors about your broader mission and offering them the opportunity to become regular members or monthly donors.
Molly Brooksbank is a product marketing manager at Blackbaud.