7 Tips to Connect With Donors at Thanksgiving
- Send a Thanksgiving card to donors and volunteers. Make it personal with a handwritten signature and note wherever feasible.
- Assign volunteers and staff donors to call with a brief "thank you" message during the week of Thanksgiving, when business slows for most folks.
- Send a Thanksgiving-focused e-mail blast.
- Utilize your social-media sites, as well as those of your volunteer and staff team, to amplify your message of thanksgiving and have conversations with donors.
- Include appropriate Thanksgiving messages on your website homepage.
- Think of donors who might be homebound or not able to participate in holiday activities, and strategize how you might reach out to them.
- Consider sending an appropriate gift (hand-delivered if possible) that relates to your mission. For example, a handmade gift by those you serve (i.e., students, residents, campers or patients), homemade bread or other goodies from your top staff or leading volunteers, or a small basket of healthy snacks.
It's a natural fit to take advantage of the Thanksgiving holiday by saying thanks to those who have been generous to support your organization. Taking time to give thanks to them can be a simple way to grow relationships that last well past the holiday season. It will be meaningful to them and fun for you!
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.