7 Steps to Succeed With Crowdfunding in 2014
Tip 7: It’s not just about the money
(This one will have fundraisers nodding their heads!) It’s about creating true fans — people you can call on again and again to back your Kickstarter projects. Which is like saying, “Build a donor base, and keep asking donors to get involved!”
Duh. A woman in the audience said, “Oh, well, but I don’t want to ask my backers to give again!” To which all three of the speakers responded, “Why not?”
In the end, it’s a free country, and they have the right to refuse you. But why deny them the choice to give to you again, if that’s what they want to do?
That is an excellent motto for fundraising, really.
If you’d like to read more about how to have a successful Kickstarter, I also helped an artist and filmmaker create a successful fundraising email last year. Read about it here.
Mazarine Treyz is author of "The Wild Woman's Guide to Fundraising," "The Wild Woman's Guide to Social Media" and "Get the Job! Your Fundraising Career Empowerment Guide," as well as the Wild Woman Fundraising blog. Reach her at firstname.lastname@example.org