7 E-mail Subject Line Best Practices to Avoid the Spam and Trash Folders

Every week, if not every day, it seems as though another new channel or innovation crops up and creates a frenzy in the fundraising world. Between video, social media, mobile and other technological advances, it's easy to forget about boring, old e-mail.

However, ignoring this relatively cheap, effective channel is a mistake. People still check their e-mail religiously and respond … if they actually open the e-mail, that is. That's what makes the subject line so vital.