6 Ways to Give Your Readers a Helpful Hand Fundraising Copywriting

By Willis Turner

“Handwriting” immediately gets attention and makes the letter look a lot more personal. That’s the theory anyway. Unfortunately, sometimes, we take for granted the extra power “handwriting” can add to a letter and overlook one little detail: Most handwritten fonts don’t look like handwriting at all.

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Willis Turner Author's page

Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.