6 Tips to Take Bios From Boring to Brilliant
- Keep the photo style (formal or casual, inside or out) in keeping with your organization’s style.
- Use a color headshot. Some prospects will just look at your photo and draw a conclusion; the picture needs to be so good it can stand alone.
- Make eye contact, and dress neatly and professionally (a suit is definitely not a must, and sometimes professional means jeans). But as my mom always told me, “Appearances matter.”
- These photos of Hudson River Sloop Clearwater staff members — scroll down; they’re there — are incredibly warm and welcoming. They visually convey the spirit of the organization — vibrant and outdoorsy!
6. Keep it fresh. Once you have team bios you’re comfortable with, remember that they’re not set in stone. You’ll want to update and modify them periodically to reflect changes. Ask your colleagues to keep their bios in mind and share updates with you as they evolve.
Put your people forward, today!
Nancy Schwartz is president of Nancy Schwartz & Co. and author of the Getting Attention! blog. She also is a member of the FundRaising Success Editorial Advisory Board. Reach her at email@example.com