5 Ways to Get Personal and Get Relevant
5. Close your communications with a memorable goodbye, featuring your signature (a low-res graphic is easy to pull into e-mails or letters) and a photo when it makes sense. Test it in an e-mail or two; it’s less of an issue in letters.
Let’s get personal
Take as many of these five steps as you can, as soon as you can, and urge your colleagues to do the same.
If you get pushback from colleagues or leadership, find personal campaigns from organizations competing for the same attention and dollars and show them to the dissenters, along with these examples. This approach tends to work wonders!
Nancy Schwartz is president of Nancy Schwartz & Co. and author of the Getting Attention! blog. She also is a member of the FundRaising Success Editorial Advisory Board. Reach her at firstname.lastname@example.org