5 Ways to Get Personal and Get Relevant

• Personalize communications to bond by integrating the first names of your community members in salutations, subject lines and the like.
• Customize communications to increase relevance by segmenting your list (breaking out members by special interest, wants, previous actions, location or any other combination of selections) and using this understanding to deliver content with focus, frequency and tone that fits best with each segment’s profile.

Take it one step further
It’s been proved time and time again that sharing some of oneself speeds relationship building.