5 Ways to Get Personal and Get Relevant

Don’t be shy! Getting personal in your fundraising communications is key to strong relationships with prospects and supporters.

Here’s how to do it, with techniques that are doable for you no matter what’s on your to-do list. A small effort here (and that’s all it takes) makes a huge difference.

Personal is a two-way street
Most nonprofit fundraisers I know consider getting personal as a one-way street. Your organization learns all it can about the folks you want to get to act — donate, attend an event, leave a bequest — and uses those insights to: