5 Ways to Get the Most From Your Multichannel Fundraising Renewal Efforts

In virtually all cases, the use of the telephone — before or after — has worked wonders both in terms of response rates and average gifts. In fact, any renewal program that fails to include the telephone channel on key segments of its donor base is leaving very substantial money on the table and is doing less than it should to insure the retention of the very best donors. It doesn’t really matter whether you and/or you board don’t like telemarketing. The irrefutable fact is that it works!

To read the rest of this chapter and view the full report, click here.

Veteran fundraising expert Roger Craver is editor-in-chief of The Agitator and founder and CEO of DonorTrends.