5 Ways to Get the Most From Your Multichannel Fundraising Renewal Efforts
No matter what other programs you currently have in place, if you don’t have a renewal channel — and especially a multichannel program — you’re missing the boat big time.
Tips on getting the most from multichannel renewal efforts
Let me hasten to point out there is no right or wrong way to integrate the various channels into a productive whole. However, there are some best practices that have worked for me and lots of others. In the end, it’s up to you to test, test, test and determine what mix works best for your organization’s efforts.