5 Tips for Creating and Maintaining Traffic on Social-Networking Sites

Social media is a great place to find and pass along relevant information. You don’t always have to own the material to post it, but you should always credit where you found it. Posting a link to someone else’s original content (as opposed to posting the work in its entirety) is the way to go to avoid copyright infringements. If Newsweek does a great article on global warming and you work for an environmental agency, tweeting a link to the article gives you an additional resource to keep your visitors interested.

5. Speed
Social networks are ever-changing. In order to keep up with the never-ending flow of information, set up a process internally to allow for quick approval and delivery of information to be available for use. Making sure there is a clear and defined process for the receipt and approval of posting new videos, photos and stories will help expedite the process of updating all networking sites.

There are also great tools such as Netvibes that allow you to embed your Twitter, Facebook, MySpace and Flickr accounts, as well as favorite news sources, all on one dashboard. This way you can update across all your social sites quickly without having to individually visit each site.

Christina Johns is senior manager of direct-response television, telemarketing and social media at the International Fellowship of Christians and Jews.