5 Tips for Creating and Maintaining Traffic on Social-Networking Sites
3. Create video
Video is such a great tool to have when developing social-media sites. The kind of video that works bst in social media (luckily) is the “homemade,” original, get-to-the-point kind. Creating this kind of video doesn’t take a lot of work, and it can be easily put together using basic programs like Windows Movie Maker. By linking together photos, and adding a soundtrack and voice-over, you can create a video short perfect for YouTube with little to no video editing experience.
Video like this is good way to tell a story of a special project or campaign in a brief but powerful way. Keep an open mind. Many very simple things your organization does have potential to make effective online videos.
For example, let’s say your organization is doing a big clothing drive for the homeless. Take a video camera (or a digital camera that doubles as a video camera) with you and record as you load up the truck with all the coats, shoes and sweaters collected to take to a homeless shelter. Have a member of the organization talk about the difference these clothes make during the winter as you load up the truck. This has all the earmarks of a great YouTube video. By showing the clothing being loaded into a truck or homeless shelter you show viewers the need and tell them how they can help.
Finally, and most importantly, having a narrator explain why this clothing drive is so important gives the bullet-point explanation that tells the story in under five minutes. Don’t forget to always end the video with how the viewer can help and a link to your Web site.
Your organization's Web site and social-media sites are different, so it would make sense that the content used on them also differs. A video made on Windows Media Player might work on YouTube, but not on your organization's official Web site. It’s important to share across the organization what videos you’re using, but what is good for one is not necessarily good for all in terms of online placement. This also goes for linking to other sites.