Thriving in a New Reality

A big part of making that dream a reality is to develop a plan with the necessary steps for getting there. It's critical to create goals and put them in writing, whether it's a simple one-pager or a more complex document. Operational plans — for development or advancement, a targeted annual fund drive, strategic communications, or services your organization provides — allow your organization to focus and support a broader vision.

For nonprofits, a strategic plan with a three- to five-year horizon, revisited regularly and formally benchmarked annually, is essential. Have an engaging planning process; a dynamic plan pays off exponentially. However, be sure to gain closure. We've seen some organizations spend well over a year to create a three-year plan! Build your plan on experience, but also on determination and hope.

3. Lead to inspire. Difficult times require proactive leaders who see and pursue opportunities — leaders who know the value of a team, and who coach and mentor staff and volunteers, as well as listen intently and take counsel. Being trustworthy and self-assured goes a long way in inspiring others to follow a plan with an eye on the future.

In times of belt-
tightening, donors want extra assurance that their donations will be handled intelligently and with integrity. This issue was heavy on the minds of a group of Rotarians I recently spoke with. After making a presentation on philanthropy in America, the question-and-answer session focused on nonprofit ethics. As nonprofit leaders — professionals or board members — we have both a moral and legal obligation to safeguard the institution.

4. Communicate for impact. Poor communication has derailed more causes than an economy ever has. Create a sound communications strategy, and be consistent. Your team must implicitly know and understand your mission: Where are you going and why? Be clear and concise. Simple language is always best.