The Not-So-Great Divide

This month I want to discuss a troubling digital divide — and it's not the kind you think. I'm not talking about the fact that some people are wired while others lack access to technology — though that's certainly true, and it's a real divide. I'm talking about a phenomenon within our own organizations: the fact that the people who do online outreach often are separated from those who do offline fundraising. It's not unusual for online and offline efforts to take place in parallel universes, with virtually no integration.