“It’s a great way for organizations to sustain themselves long term,” Germain adds.
It’s vital to show donors that their gifts are appreciated and truly make a difference.
“Stewardship is all about thanking, recognizing and showing donors that they’re appreciated, and communicating that effectively and efficiently so donors don’t feel that their money is being squandered on trinkets, for example, as opposed to going to the cause,” Germain says.
Understand your donors intimately so they can be thanked appropriately. And always make sure to thank them.
“We're really seeing the optimism turning into nonprofits seizing the moment. We’re seeing a lot of projects that got put on hold for the last couple of years being invested in again. Boards are understanding that this is the time to get back in the game and start to grow these organizations,” Germain says.
“People, especially American people, are very compassionate. So as school funding and funding in so many sectors are impacted by budgets — whether they’re at the state, local or national level — donors will step in and dig deeper in their pockets,” he adds. “Effective nonprofits are leveraging those communications mechanisms right now trying to capitalize, if you will, on the opportunity and get ahead of any sort of budget shortfalls for themselves to be ale to continue to support their causes.”