Why Didn’t I Think of That?

I confess I loved World Wildlife Fund’s receipt so much — there’s a full-color photo on the back that stretches the full 14 inches — that I gave a second gift just to see if it had printed receipts with a variety of photos. (Sorry, you’ll have to give yourself to find out the answer.) Besides, dissecting its mailings is a great training program.

And sometimes I have to ask, “Now why didn’t I think of that?”

Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. You can follow Pamela on Twitter @pjbarden.