5 (Plus) Tips for Creating Compelling Videos
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“Quite simply, video enhances awareness efforts,” he adds. “Even at its core, video is a visual medium that evokes an emotional response. Sure, organizations can write about their brand or offer up a benefit statement or initiative. But they should ask themselves, ‘What is our story?’”
FundRaising Success: What should come first in the video process: the video or the text that will accompany it?