5 (Plus) Tips for Creating Compelling Videos
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“To say that video is one of the leading tools for marketers to use is truly not an overstatement,” Gelety says. “Media theorist Marshall McLuhan created one of the most famous and poignant phrases of modern media: The medium is the message. New forms of media have their own sets of rules, and content is ultimately developed that takes advantage of these rules. This maxim still holds true today as marketers come to terms with the powerful medium of video to engage audiences through digital channels.