5 Online Advocacy Campaign Tips

These numbers show the power that online advocacy holds. With that in mind, Steve Daigneault, vice president of M+R Strategic Services, provides five tips to make the most of your online advocacy campaigns in the guide.

1. Leverage the 24-hour news cycle
“Content on the Web changes every minute,” Daigneault writes. “That means the actions you post and promote need to be hyper-relevant to the moment: Why does this action matter right now, this very minute?”