5 Nonprofit Donor Relations Trends for 2015
To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on donor relations.
Christine Barnes, senior director of donors services, Humane Society of the United States
1. Donors will continue to push for accountability on how their donations are spent; a percentage answer will no longer suffice, and organizations need to be prepared. Donors are increasingly looking for information on how their donations make an impact.