5-Minute Interview--Mark Wilf & Victoria Agron
FS: What are some challenges your organization faces with your annual campaign?
MW: One of the challenges is the generation of donors that are now what we call the next generation -- a generation of donors that are coming into, in many cases, a great deal of wealth. Baby boomers and younger. And I think one of the major challenges is to connect ... the next generation to the good that we're doing and to get them involved.
FS: What is some advice you can pass on to nonprofits about annual campaigns?
MW: If what you're doing is right and it's good and you believe in it, then it's going to ultimately relate and be successful. As a campaign volunteer, it's important to be optimistic that what you are soliciting for or what type of funds you're trying to raise is doing something that is valuable and meaningful.
VA: I think it is that passion and the relationships that we build with our donors and from our donors to our organization that makes all the difference. We often say at UJC that it's all about the fact that people give to people through people. People are less interested in giving to organizations and institutions. They want to feel the direct connection that their dollars are making to people in need.
For more on this organization, visit http://www.ujc.org