5 Key Strategies for Social-Media Success
Technology research company Gartner defines social CRM thusly: “Social CRM comprises applications with very different approaches for supporting communities of internal users, customers, partners and other stakeholders to assist with sales, marketing and customer-service processes for the mutual benefit of the enterprises and their customers.”
Essentially, you should use the data inside your communities to better engage with those communities. You want to measure the virtual interaction of your users by scoring the way they interact — membership, fundraising, social-media activities — and weight those activities in importance to your organization to predict the value of those members. That way, you can target key influencers for your organization and engage your community members appropriately.
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