5 Key Strategies for Social-Media Success
Use Facebook, Twitter, LinkedIn and whatever other social networks you use as casting platforms where community members are notified of value-added content, conversations, user groups, connections, incentives, etc., in your community. And don’t hesitate to drive them to your website or donation pages.
3. Make it a product for the people
Social media has taken off because of its ease of use. Therefore, your organization should make its social communities a “product for the people,” i.e., make it easy for them to use to encourage participation.
Make sure your social communications are easy to use via the mobile channel, as more and more donors and adopters are accessing their networks via mobile phones. And make sure you listen to and survey your supporters in the community. The allure of social media is that it’s a two-way conversation, so treat it as such. Find out what’s important to your donors, what type of communications they want to receive on the different social networks, etc. Survey them, listen to them and react to what they tell you.
4. Empower the enterprise
You want to be able to engage your internal employees to cultivate the community. You need to identify ways to engage your entire team. If your employees won’t engage in the community with your donors or members, it may be difficult to get people who aren’t on your payroll to use it as well.
So encourage staffers in sales, member services, marketing, events, donations, development, the board and the executive team to get involved and be active in social media.
5. Identify how to leverage the data
You may have heard about Facebook using the “Like” button that people have been using the past few years to ultimately put different ads that are more applicable to different users in front of those users. Social customer relationship management (CRM) is the same type of idea that can be leveraged for your donors or members.