5 Internet Strategy-building Musts
Some of your constituents might be comfortable online but still prefer giving by mail. Give constituents the option in e-appeals and on your online donation page of using a printable giving form that they can use to donate by mail, and include a trackable code on the form.
Make sure that online credit card processing of donations is secure, and state it on your site. Lynch advised even including the word “secure” in your giving page URL for emphasis.