5 Content Marketing Lessons for Fundraisers
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Many of the same marketing principles in the for-profit world can be applied for effective fundraising communications, and it all starts with content marketing. In their book, "Get Contact Get Customers," authors Joe Pulizzi, founder and chief content officer of Junta42 and president of Z Squared Media, and Newt Barrett, of Content Marketing Today, share content marketing lessons learned from successful practitioners.
Here are five lessons they offer:
- Only content that's intrinsically valuable to your customers will work as a core component of your content marketing strategy.
- You must have a thorough understanding of your customers [donors] and what is most important to them. If you do not understand their problems and challenges that they face, you cannot hope to create content that is truly relevant to them.
- Great design adds significant value to content marketing by making it more accessible, more appealing and more actionable.
- Get your customers [donors] to participate actively with the content that you create in print and online. Begin a conversation and keep it going in order to earn their loyalty and trust.
- Relevant and valuable content is just the first step in turning prospects or visitors into customers/donors. You must make it easy for them to buy/donate.
To learn more about the book, click here.