- Always offer a recurring-gift option on your giving page.
- Make monthly giving easy because it is the most popular form of recurring donations.
- Present a compelling reason to give monthly.
Manage disaster giving
Smaller nonprofits should work hard to be featured on portals where they can gain visibility during large-scale disasters, and fundraisers should think beyond large-scale disasters as well. There are several kinds of disasters that can spur giving, including local severe weather incidents, disasters that affect your organization personally and foreign disasters that affect some part of your community. Institute a stewardship process for disaster-related gifts to improve the chances of retaining and upgrading those donors, the study suggests.
Maximize December donations
- Start early. You should start preparing for the end-of-year rush before Thanksgiving . During the last few days of December, make donation collection the focus of your homepage, and make your best offer to the donor.
- Prime the pump. Start building your e-mail list and donor relationships in the fall.
- Send several e-mails the last week of December. Go all out on social networks, and create a countdown campaign.
- E-mail early on Dec. 31. Mail in the morning so you'll be at the top of inboxes.
Cultivate donors from portals and social-networking sites
- Thank donors promptly and thoroughly.
- Keep your organization's profile up to date (contact info, mission, etc.).
- Unclutter your site. Make sure your homepage is clear, uncomplicated and designed to encourage giving from visitors arriving from portals.
Click here to download the full study.