Ready or Not, Year-End Is Coming
Thank them for their past support. Mention a few things that you've accomplished in 2011 because of their 2010 partnership. And ask them to give before Dec. 31 so you can have more success in 2012.
Be ready to take credit card donations over the phone, direct them to your website or offer to mail them an envelope to use to mail in their year-end gifts. Remember: The postmark from the U.S. Postal Service determines the date of contribution. However, if a donor uses an alternate delivery service like UPS or FedEx, the IRS considers the date of the gift the date it is put in your hands. Sending a donation on Dec. 31 via FedEx is, by law, a 2012 donation because you won't physically take possession of it until Jan. 2.
OK, enough reading! Get going and write an e-mail, pick up the phone, mail a letter — and make year-end 2011 your best ever.
And remember — January is the best time to start planning for year-end 2012. Keep reading Today in Fundraising, and I'll give you some ideas on that right after the New Year.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. You can follow Pamela on Twitter @pjbarden.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.