4 Steps to Keeping the Love Alive
Keeping the spark alive in your partnership with marcom colleagues is vital but often overlooked. Don't let it flicker and die.
I see this pattern all too often: You partner hard with your marcom colleagues to get over past patterns (from back in the days when you were each grounded in your own silo), develop strategies to work together, start to have some fun and watch early successes come in. You feel confident and engaged. Work is more interesting than ever, but then …
Contentment (or perhaps complacency) sets in, you start to take the marcom folks for granted (and vice versa) and, gradually, you fall into your old ways. Your tone changes, you don't reach out as much and most of the collaboration you had gotten into gear slows to a halt.
Keep it alive by making the effort to do new things and enjoy new adventures. Refresh this crucial partnership by taking brainstorming meetings off site for a change (this can make an unbelievable difference); bringing a program colleague into the discussion; or collaborating on a working session where together you build your colleagues' understanding of current and prospective donors, train them in dialoguing to strengthen relationships, and ask them to share the insights they gain.
Follow these four steps for a fundraising/marcom partnership that breaks records in building understanding of your supporters and engaging them for the long run. And one that makes your daily to-do list more interesting than ever. FS