4 Steps to Keeping the Love Alive
The fundraising/marcom relationship is key to a good overall strategy.
As a fundraiser, you've worked long and hard to cultivate a strong relationship with marketing and communications colleagues within your organization, because you know that's the only way to unleash your nonprofit's full relationship- building mojo with prospects and supporters.
This active collaboration on knowing your supporters is the key to strong and lasting relationships that generate increased giving and engagement on other fronts. (And if you haven't started partnering yet, right now is the time to do just that.)
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